The original liquid matte lipstick Richly pigmented, French vanilla-infused formula glides on as a liquid and dries down to a luxurious, velvety matte finish that lasts for hours and hours. Long lasting matte liquid lipstick in a deep true red hue. The liquid matte that started it all. Conceptualized and developed by Lime Crime founder Doe Deere, Velvetines draw inspiration from her favorite flower - a red, red rose. Doe used to cut out rose petals and paste them onto her lips as a child.